Not a Sale. A Stand.

Black Friday tells the world to buy more because it’s cheap. We’re choosing the opposite.

No discounts. No countdowns. No “last chance.”
Because buying mindlessly shouldn’t be a global tradition.

Instead, we’re working with Padma Shri awardee Jadav Payeng - the Forest Man of India, to plant 10,000 native trees.
A reminder that value isn’t measured in price cuts, but in longterm impact.

If you believe the future deserves better than overconsumption,sign up and stay close:
updates on the project, stories from the field, and meaningful ways to participate; no spam or sales traps.